Course Description


Behind every cup of coffee there is a lot of business. Before coffee beans even reach the final consumer, days of negotiation, financial management and relationship building take place.

But how does green coffee trading actually work? It is a complex set of practices that focus on understanding an organization’s value proposition in the market; implementing sound purchasing, marketing and sales strategies; and finally establishing policies to mitigate an organization’s exposure to risks such as price volatility.

In order to be profitable and mitigate risks, organizations can implement effective green coffee trading strategies, as well as increasing revenues and optimizing profits using various techniques.

Unlike traditional green coffee trading trainings, this course is meant to equip students with tools and practical tips on how to execute green coffee trading strategies in their business and optimize profits.

Hi, I am Sara Morrocchi


Sara is coffee professional with over 10 years of experience working in the sector, specialized in supply chain management and green coffee buying.

Sara has conducted various green coffee trading and price risk management courses and workshops across Latin America, East Africa and South East Asia with over 250 students. Over the years, she has supported more than 60 producer organizations and export companies in designing and executing green coffee trading strategies to meet the demands of conventional and specialty markets, with a particular focus on certified coffees.

What Will You Learn


In this course, you will learn:

  1. How to execute a harvest evaluation & projection.
  2. How to design and implement sound purchasing, sales and marketing strategies.
  3. How to use tools to mitigate price risk.
  4. How to successfully roll out green coffee trading strategies through principles of good governance.



Course Curriculum


  • Introduction to green coffee trading
  • Harvest evaluation & forecast
  • Purchasing strategy
  • Sales strategy
  • Price risk mitigation tools
  • Good governance


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